Middle Eastern HD television platform My-HD Media has announced a long-term strategic partnership with Arab satellite service provider Arabsat.
Under the agreement, Arabsat will expand the reach of My-HD Media’s bouquet of channels to more than 170 million viewers in more than 80 countries across the Middle East, Africa and beyond. The My-HD Media offering includes the MBC Group.
Cliff Nelson, CEO of My-HD Media, said: “I am pleased to announce our exclusive partnership with Arabsat ... It has always been a frontrunner in the region and a prime hotspot for HD in MENA, and our partnership is intended to give us a valuable platform to provide superior HD content to over 170 million viewers across the (MENA) region.
“We aim to build a diversified bouquet of 40 HD family entertainment channels and we are confident that our association with Arabsat will be a long-term profitable collaboration that will add significant value to both parties, but most importantly to the end consumer."
Khalid Balkheyour, president and CEO of Arabsat, said: “My-HD Media has quickly grown into a major contender in the HD industry, where they currently carry an impressive bouquet of HD channels that will continue to evolve and develop. The main objective from our successful alliance with My-HD Media will provide a commercially viable, mass market ready, end-to-end distribution platform to the broadcasters on Arabsat. My-HD Media will allow broadcasters to capture additional HD business across MENA. At the same time we are further expanding Arabsat’s HD reach and HD leadership in the market. And I am confident that in addition to the exclusive carriage for Saudi League in HD and the already existing choice of attractive free-to-air HD channels our viewers will really enjoy the new HD channel bouquet carried on the My-HD Media platform.”