Horse-oriented brand Equidia has launched its on-demand catch-up TV service on Orange TV.
The programmes, races excluded, are available free of charge on a 30-day basis after their first TV run. The shows are taken from the horse-racing channel Equidia and the horse-focused entertainment channel Equidia Live.
As part of its multiplatform development, Equidia has also announced the availability of its iPhone app, which is available from the Appstore. 120 videos are on offer, and the live versions of Equidia and Equidia Live are available for €2.69 for each channel, or €4.49 for both.
The iPad version of this application has already been downloaded 25,000 times.