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As it strives to challenge cable competitors in the TV arena, Swisscom is to be the lead "go to" market partner for Akamai in its domestic market.

The incumbent telco for Switzerland boasts over 6.2 million customers, 791,000 of whom are Swisscom TV subscribers. Under the terms of the new agreement, Swisscom will resell and integrate the complete Akamai services portfolio into its solutions to create value-added services.

These will encompass a suite of content delivery, Web application acceleration and cloud security solutions. Both companies have agreed to invest in joint go-to-market capabilities including sales, customer support and marketing resources to pursue new opportunities in Switzerland.

"With this collaboration, we combine innovative Akamai services with our strong brand, deep customer understanding and local support,” explained Swisscom CEO Urs Schaeppi.

“The new services will address the growing expectations of enterprise customers for high-performing delivery of digital content, video and cloud applications. It will support the explosive growth in devices, content and traffic, all while helping to defend customers against an increasing flood of security attacks. This not only enables an optimum online experience for Internet users but also supports our corporate promise to be a trustworthy partner in the digital world."

Added Mark Vargo, senior vice president and general manager EMEA, Akamai: "The partnership will ensure a first-class level of service quality delivered to Swisscom customers. The integration of Akamai solutions into broadcast, hosting or cloud services from Swisscom will create performance, cost and security benefits for business-to-business customers as well as for end users. Two premier brands have joined forces to create new solution sets and service offerings to help enterprises better face the challenges of a hyper-connected world."

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