Singaporean provider StarHub is to launch a new IPTV service, StarHub TV on Fibre, on 18 March.
An IPTV pay-TV service, StarHub TV on Fibre offers businesses access to HD content and more than three times as many TV channels as the existing digital terrestrial television (DTT) platform. The service will initially only be available to commercial customers such as offices, restaurants and pubs.
Delivered over Singapore's Next Generation Nationwide Broadband Network (NGNBN), StarHub TV on Fibre will be able to reach current DTT customers and beyond, effectively covering commercial customers all over Singapore. StarHub TV on Fibre customers will have prioritised, managed IPTV access as the service uses discrete ports on the optical network terminal. With IPTV access independent of broadband activity, StarHub TV on Fibre claims to deliver a superior viewing experience in terms of picture quality, speed and navigation.
"While DTTV has served our commercial customers well, we have capitalised on the NGNBN roll-out to provide an even better service to this segment of customers. StarHub TV on Fibre marks an important milestone in our pay-TV business. Compared to DTT, we can offer our commercial customers a significantly improved breadth and depth of content, delivered with the assurance of our trademark reliability," said Lin Shu Fen, StarHub's vice president of home solutions.
"We expect the new user interface to provide our customers with a smoother and seamless journey when interacting with the content. In addition, it will bring a new level of interactivity and personalisation to TV viewing with features such as Facebook profile integration and the ability to set unique user accounts. We will have over 100 TV channels at launch and we are constantly working with content providers to bring more channels to the service."
StarHub TV on Fibre commercial customers will have access to viewing options currently unavailable to DTT customers. In addition to DTT mainstays such as BBC World News, Bloomberg Television and CNN, new channels introduced include Cartoon Network, DIVA Universal, History, NBA TV, Fox HD, Fox Sports Plus (HD), Sports HD, Discovery HD World, National Geographic Channel HD, Nat Geo Wild HD and Travel Channel HD.
StarHub TV on Fibre's interactive features include Facebook profile integration, unique user account log-ins, an aggregated user rating system and informative apps such as the Singapore Exchange, Yahoo! News and Weather.