ESPN Digital Media accounted for 29% of all sports category usage across digital platforms in January, nearly three times the average audience of No 2 Yahoo! Sports, and more than the second, third and fourth sports properties combined, according to comScore’s Multi Platform data released Monday.
ESPN was No 1 in the sports category across all key metrics, including average minute audience, unique visitors and total minutes of usage. Users watched 292 million ESPN digital video clips in the month; 73% were viewed on computers, 16% on mobile devices and 10% on YouTube. ESPN video content on YouTube generated 30 million views.
In total, ESPN digital properties attracted 62.6 million unique visitors, logging 4.97 billion minutes of usage. 39% of ESPN’s unique users – 24.2 million people – exclusively accessed content on smartphones and tablets, and 41% of all time spent with ESPN digital content came from mobile device users.
Viewers spent 437 million minutes with WatchESPN and ESPN3 live and replay programming across computers, smartphones, tablets and gaming consoles. Smartphones and tablets accounted for 22% of that time spent viewing. In all, 111,351 people used ESPN digital properties on computers, smartphones and tablets in the average minute throughout January.
When it came to social media, ESPN television content generated 13 million social comments, making it the “most social” cable network and the second most social TV network overall in January. ESPN ended the month with 8.3 million Facebook fans, while the SportsCenter Facebook page totalled 6.6 million fans.