Hispanic content continues to do well on television in the United States. Paced by Noticiero Telemundo, the fastest-growing evening news programme in the country regardless of language, and La Patrona, which outperformed English-language broadcast programmes among adults 18-49, Telemundo delivered its best February yet, it announced.
The network had more than 1.3 million total viewers (1,324,000) during Monday through Sunday prime time, according to Nielsen. It also was the fastest growing Spanish-language broadcast network during Monday through Sunday prime time among total viewers and adults 18-49 (676,000), delivering double-digit gains among both demos versus the prior year. In addition, Telemundo had its best delivery for the month of February in Monday through Friday prime time, averaging over 1.4 million viewers (1,421,000).
In terms of specific programming, at 7pm, Caso Cerrado Edicion Estelar drew more than 1.7 million total viewers for the second consecutive month and 753,000 among adults 18-49 averaging over 700,000 in the demo for the fourth straight month – the longest streak in its history. Compared with the previous year, Caso grew 13% in total viewers and 16% among adults 18-49.
At 8pm, the hit novela Pasion Prohibida averaged more than 1.2 million total viewers during February.
At 9pm, La Patrona reached a new milestone with its ratings surge of more than two million total viewers and 1,145,000 adults 18-49 during the week of 18 February (up 37% and up 46% on its premiere week respectively). The telenovela, starring Aracely Arámbula as the only female miner in a town called San Pedro del Ojo, hit gold among viewers and topped English-language broadcast programmes among adults 18-49, including FOX’s Touch on 22 February and NBC’s New Normal and Smash on 19 February. La Patrona is up 43% in total viewers and 39% adults 18-49 year-over-year.
At 10pm, the drama El Rostro de la Venganza averaged one million total viewers.
Meanwhile, Noticiero Telemundo saw double-digit growth against the prior year. The newscast, led by anchors José Díaz-Balart and Maria Celeste Arraras, averaged 861,000 total viewers, 371,000 adults 18-49 and 377,000 adults 25-54, increasing 22%, 24% and 25%, respectively, compared to last year.
Al Rojo Vivo con Maria Celeste, Telemundo’s daily news magazine, also finished the month with double-digit growth, averaging 1,088,000 total viewers and 472,000 adults 18-49, an increase of 13% and 23%, respectively. February 2013 will mark Al Rojo Vivo’s fifth consecutive month of year-over-year growth among adults 18-49 and the fourth straight month of growth in total viewers.
Telemundo also aired the top six movies on Spanish-language broadcast television in primetime among total viewers and adults 18-49, including No 1-ranked Ice Age: Dawn of the Dinosaurs, which attracted more than 1.9 million total viewers and 999,000 adults 18-49 on 9 February. The animation hit film also ranks as the highest rated primetime movie on Spanish-language broadcast television this season among adults 18-49, total viewers, kids 2-11 (561,000) and persons 12-17 (179,000).