As Mobile World Congress (MWC) exemplifies the power of mobile video, the BBC has shown with its mobile sport app exactly just how much demand there is for giving users content anywhere, anytime, passing a million downloads in less than two months.
The BBC Sport smartphone app for iPhone and Android — the former launching on 7 January 2013 followed by Android on 20 February — has now reached a million UK downloads.
Moreover, the corporation has revealed that mobile audiences for its flagship Web destination have also reached record non-Olympic levels, with 42 million unique browsers and over one billion page views, with mobile and tablet devices accounting for 43.4% of January 2013's total traffic, up from 31% in January 2012.
Commented Phil Fearnley, general manager, BBC News and Knowledge: "It's a huge achievement to reach this milestone so quickly, and is the icing on the cake for a large project to improve BBC Sport content on mobile devices. Since delivering record-breaking coverage of the London 2012 Olympics across multiple platforms, we've launched a new, responsive, BBC Sport mobile website and apps for iPhone and Android. We've also migrated key features over to mobile, including live scores, stats and video, and will continue to improve how audiences use BBC Sport on the go."