The latest Ooyala survey of the multiscreen online video market has revealed a surge in mobile-based video viewing.
In its Global Video Index for 2012 the video streaming, analytics and monetisation platform provider says that fundamentally consumer video viewing is shifting online with, in Q4 2012 alone, viewers watching live video as much as 18 times longer on desktops, five times longer on tablets and four times longer on mobiles than video-on-demand (VOD) content.
Time spent watching streaming video on tablets and mobiles increased 100% over 2012, with iPhone users in particular watching twice as much video on their phones than Android users.
Significantly for the business of content delivery, around a third of total time spent watching tablet video last quarter was with premium, long form content running more than 60 minutes. Branded video views surged 91% from the start of the quarter to their peak in mid-December.
"Streaming video has crossed an inflection point and it's now a necessary channel for both consumers as well as broadcasters, brands and media companies around the world," commented Jay Fulcher, CEO of Ooyala.