It's a rapidly growing connected TV market, according to new research from IHS Screen Digest which has found that more than one in every four television sets shipped worldwide in 2012 was a smart TV.
The rate of connected TV growth is so fast, says the IHS Screen Digest TV Technology Service report, that they will account for more than half of the market by 2015.
Looking in terms of numbers of sets delivered, the analyst calculated that worldwide shipments of smart TVs amounted to 66 million units in 2012, up 27% in a 12-month period. Extrapolating forwards to 2015, IHS Screen
Digest expects smart TV shipments to rise to 141 million units and account for 55% of global television shipments, and by the end of 2016 it sees shipments expanding to 173 million units, amounting to nearly two-thirds of the worldwide television total.
"Despite a decline in global television shipments in 2012, consumer demand for Internet-connected televisions soared during the year — and the surge in sales shows no signs of abating," commented Veronica Thayer, TV systems analyst at IHS. "Smart TVs are rapidly joining the mainstream as manufacturers refine their products to add new features and to make them easier to use."