FOX has signed a programming, marketing and distribution partnership with the WIGS YouTube channel.
Under the multi-year agreement with WIGS, FOX has signed on for marketing the channel to expand its female viewer base, while creating new content for linear broadcast channels.
"Our overarching goal is to create an ecosystem where creative people and ideas can find expression independently in the online environment, but benefit from the resources that the larger platform of the network affords," FOX chairman, Kevin Reilly, said. "It takes unique creators and operators like Jon Avnet and Rodrigo Garcia and Jake Avnet, who not only understand the unfettered and entrepreneurial digital system, but also have a firm grasp on the mainstream – and can capitalise on both. They've spent a year building a novel production process and a vibrant alternative pipeline, and we're excited to help them take those tremendous stories and talent and develop them into long-term digital or on-air assets."
Launched last May by the Avnets and Garcia, the female-skewing WIGS has 100,000 subscribers and more than 22 million views to date. Programming includes Blue, with Julia Stiles and Jeanne Tripplehorn series, and Lauren, with Jennifer Beals.