Drawing the highest fourth quarter domestic viewership in its history has contributed to a strong fiscal year for Discovery Communications.
For the fourth quarter ended 31 December 2012, the so-called world’s leading non-fiction media company announced revenues of $1.2 billion, up 8% year-on-year, and driven by 15% growth at International Networks and 4% growth at US Networks. This was the engine for a 9% increase in Q4 operating income compared with the prior year to $545 million.
For the full year, Discovery reported revenues of $4.87 billion, up 8%, again primarily driven by International Networks and US Networks which grew revenues 13% and 5% respectively. Adjusted OIBDA grew 9% to $2.095 billion, again the aforementioned divisions whose respective profit contributions were up by 12% and 8%.
The strong revenue and profit growth were the result of the company’s commitment to investing in brands and developing new and diverse growth opportunities, claimed David Zaslav, Discovery’s president and chief executive officer, explaining the performance. “The appeal of our content resulted in larger audiences across the globe, enabling us to deliver consistently healthy advertising growth both domestically and internationally, while we further leveraged our valuable programming across emerging distribution platforms worldwide,” he added.