The Super Bowl once again delivered in the ratings department, with Nielsen reporting that CBS Sports' coverage of Super Bowl XLVII was watched in all-or-part (at least six minutes) by a record 164.1 million viewers — the most of any televised event in US history.
The previous high was 2011's 162.9 million for the Green Bay Packers vs. Pittsburgh Steelers game.
And in a testament to the increasing adoption of online streaming, the network live stream of Super Bowl XLVII on Sunday set multiple viewership records for a single game sporting event in the United States, across CBSSports.com, NFL.com and NFL Mobile.
The CBSSports.com live stream of the match between the San Francisco 49ers and the Baltimore Ravens attracted three million unique viewers to the Super Bowl XLVII video player, up 43% from Super Bowl XLVI. Viewers generated nearly ten million live video streams, up more than 100% from last year, resulting in a record 114.4 million minutes streamed, which was up 46% over last year's game.
Sunday also marked the largest recorded audience in CBSSports.com's history, as viewers streamed the game live, watched Beyoncé's half-time performance (the first time a Super Bowl halftime performance has been streamed live online in the US), viewed alternative camera angles, connected with friends and followers socially and watched broadcast commercials again on demand.
"Our live stream of Super Bowl XLVII not only set online viewership and social media records but set the standard for a second screen sports experience," said Jim Lanzone , president of CBS Interactive. "Our goal was to create an environment that would serve as the perfect complement to CBS Sports' coverage of the game. We're extremely proud of this historic experience."
The event also goes down as the most social telecast ever, according to data provided by Omniture and third-party monitoring firms BlueFin, SocialGuide and Trendrr. Trendrr tracked for instance more than 52.5 million social comments throughout the day, more than three times the numbers tracked for 2012's Grammy Awards and Super Bowl XLVI, the previous top events.
"This year's record-setting engagement demonstrates that our fans are always looking for more ways to engage with NFL content," said Hans Schroeder, NFL senior vice president of media strategy and development.