Since the end of last year, two main concepts have taken the technology market by storm - higher specifications and lower prices - and smart TVs are on the way to becoming standard.
Global market research firm TrendForce has organised the following summary of upcoming trends:
1. TV displays grow, frames shrink
By mid-year, digital LCD TV display sizes will increase noticeably. According to TrendForce research, panel shipments sized at 40", 50", and 60" will see greater visibility in the second quarter, with an increase to 12%, compared with 6-8% in 2012. While retail prices are expected to fall, large display televisions are not expected to become universal overnight, mainly due to the fact that larger devices may not be practical for some households. For those who do have the space though, a larger screen at a lower price is undoubtedly attractive. Additionally, TVs with smaller frames and thinner bodies are becoming increasingly popular. TrendForce predicts that in 2013 TVs with ultra-thin frames will see a surge – 6mm-8mm products will account for 17.8% of the market, while sub-6mm products will take a 22.2% share.
2. LED penetration rate increases
As the use of LED backlight modules in LCD TVs is already an established trend, penetration rate is expected to reach 90% in 2013. In other words, there are very few LCD televisions that still use CCFL backlights, which renders the term “LED TV” more or less superfluous. OLED televisions still have a low penetration rate, with only 0.2% of the market. It is unlikely OLED TVs will pose a threat to their LED counterparts, as penetration rate is expected to reach a mere 1.15% by 2015.
3. Increased visibility for 4K Ultra HD resolution
Going along with the expanding TV display trend is 4K resolution (3840 x 2160 pixels, vertical resolution approximately 4K2K). 4K provides twice as much resolution as FHD (1920 x 1080 pixels), but in reality, due to high panel cost and a lack of quality viewing material, it is too early to say whether 4K is here to stay. Like the 3D TVs that caused a commotion last year, 4K may be out of most consumers’ range. Regardless, manufacturers are sure to heavily promote 4K products, but it will be a while before the new spec becomes commonplace.