LG has started taking orders on its new 55-inch OLED TV in South Korea - the device will be available from February and will retail for 11 million KRW (£6,400).
“We are extremely pleased to be able to make this announcement at the start of the new year because we believe that OLED will usher in a whole new era of home entertainment,” said Havis Kwon, president and CEO of LG’s Home Entertainment Company.
“Not since colour TV was first introduced 60 years ago has there been a more transformational moment. When high definition TV was first introduced 15 years ago, the public’s reaction was ‘wow!’, but when customers see our razor-thin [4mm] OLED TV for the first time, they’re left speechless. That’s a clear indicator as any that OLED TV is much more than just an incremental improvement to current television technology,” Kwon said.
LG will be displaying its line-up at the International Consumer Electronics Show (CES) in Las Vegas on 8-11 January.