YOU On Demand provides year-end update and outlines plans for 2013 | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our cookie policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]

Chinese VOD platform YOU On Demand has summarised its 2012 results and announced several business initiatives for 2013.

2012 highlights

- Signed content deals with Disney Media Distribution, Paramount Pictures, NBCUniversal, Lionsgate, Magnolia Pictures, Miramax, 3Net, Gravitas, K2 Communications, 3D Content Hub and Screen Media Ventures

- Increased distribution from three million to 13.2 million homes passed nationally in China

- Secured exclusive VOD rights to China Home Cinema's full movie catalogue

- Signed distribution deal with the first Internet television platform approved by China's State Administration of Radio, Film and Television


2013 business initiatives

- Increase homes passed from 13.2 million to 30 million by the end of 2013

- January launch of entire YOU On Demand suite of products: TVOD: YOU On Demand (premium window new releases & library Hollywood titles); SVOD: YOU Cinema On Demand (Hollywood library titles) & CHC Cinema On Demand (Chinese domestic titles)

- January launch of its first marketing campaign which will target the two-week celebration of the Chinese New Year

- Launch of additional SVOD offerings: YOU Kids On Demand featuring hundreds of hours of the best kids content from the top networks; YOU 3D On Demand featuring dozens of high quality 3D movies, documentaries and television shows

Shane McMahon, chairman and CEO of YOU On Demand, said: "2012 was a very productive year as we continued to build our YOU On Demand platform and exceeded both our content and distribution goals. We are looking forward to a successful 2013 with increased VOD revenue from our full range of TVOD and SVOD offerings."

Overall Rating (0)

0 out of 5 stars
Add comment
  • No comments found