Digital video brand advertising software and services provider YuMe has revealed what it calls “significant growth milestones” in mobile video advertising in the UK, alongside its momentum in Europe.
YuMe says that it has completed more than 300 mobile campaigns for over 140 publishers in 2012, delivering over 1.2 billion mobile brand advertising impressions between March and September 2012. It also completed mobile campaigns with more than 80 leading brands, growing mobile advertising revenue for YuMe in the UK by 580% over the last 12 months. By volume and revenue, YuMe claims to be the market leader for mobile video in the UK and France. Mobile advertising revenue for YuMe in France has grown 450% over last six months.
"A long list of our clients have worked with YuMe from our entertainment clients to travel, autos to FMCG brands, and now have YuMe’s mobile video as a regular part of their digital plans," commented George Dixon, mobile manager, Mediacom UK. "YuMe has established itself as a market leader in mobile video and has consistently delivered excellent results again and again."
"With the strong growth in mobile video advertising, it is extremely important for YuMe to be present in both the UK, and now France and beyond, to engage with and sign new regional publishers and advertisers to help them monetise their inventory," added Owen Hanks, general manager, Europe, YuMe. "We also offer an advantage to US publishers and advertisers wanting to extend their global presence, while working with a single partner, YuMe."