Connected TV solutions provider NetRange and cloud-based streaming firm Octoshape have formed an alliance designed to power OTT video services in smart TVs.
The two companies claim that their partnership will herald the emergence of "Triple OTT" whereby Octoshape Infinite HD-M multicast technology will be integrated into NetRange Smart TV portals to enable broadcast quality, TV scale and TV economics over unmanaged IP networks. It is idesigned to add the ability to view unlimited amount of linear channels in broadcast quality via the public Internet, including access to Smart TV applications and services.
The benefit for broadcasters and media companies, say the two partners, is that they will be able to develop new business models and gain unlimited, global reach for HD quality video delivery on Smart TVs. They also say that it follows that network operators and ISPs will stand to gain as the life cycle of already existing broadband infrastructure such as ADSL2+ will be extended since the technology makes existing networks much more efficient to deliver large volumes of content.
"With Triple OTT, we deliver exactly what the consumer wants. Besides linear TV based on DVB and our portfolio of Smart TV applications, Octoshape will enable our devices and our content partners to make more content available at the highest quality with flat fee per channel pricing," explained Jan Wendt, Founder and CEO of NetRange. "Providing for large scale broadband TV audiences coupled with its unique technology enabling global video quality will provide a new platform for content owners and device manufacturers with unparalleled consumer video experiences."
"The partnership with NetRange is an explosive catalyst in the ecosystem," added Michael Koehn Milland, CEO of Octoshape. "The combination of the consumer friendly NetRange Smart TV portal with the quality, scale, and economic aspects of the Infinite HD-M platform will create an unbeatable consumer video experience on the broadband connected television."
Working for clients like ITN news, German VOD supplier maxdome and the Bauer Media Group, NetRange has already developed applications and services not only for its own portal, but also for other current leading Smart TV portals, such as Samsung, LG and Philips. Octoshape's federated linear broadband TV ecosystem will continue to expand globally throughout 2012 in carefully planned phases adding content contribution partners, Tier 1 broadband providers, connected television manufacturers and conditional access providers.