Apple continued its slow creep to total tablet domination, shipping 17 million iPad 2 and new iPad tablets in Q2--a 44% increase from the previous quarter. That spurred an 11.5% increase in iPad market share, giving it 70% of the media tablet market, according to research firm IHS iSuppli.
Korean giant Samsung came in at No. 2, with a 9.2% share in Q2, down from 10.8% the prior quarter. It shipped 2.25 million units in the period, bringing the total to about 13 million total Android-based tablets to date.
Amazon.com's Kindle Fire commands a third-place 4.2% share, after shipping 1 million units in Q2. Asus has a 2.8% share and Barnes & Noble's Nook came in fifth at 1.9%.
New competition is on the horizon: Microsoft's Surface will launch in the fall, while Google's new $199 Nexus 7 is ramping up.
Both however will face "formidable headwinds, with no sign that the market leader is backing off of its aggressive strategy in the market," wrote Rhoda Alexander, director of tablet and monitor research for IHS.
Apple "is pushing visual performance boundaries with the new iPad, while providing value customers with a lower-priced alternative, the iPad 2," Alexander added. "With the expected entrance of the 7-inch version of the iPad in September, Apple is sending a clear message that it plans to dominate this market over the long term."
Apple has shipped more than 85 million iPad tablets since the gadget 2010.