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Satellite operator SES has claimed it leads the market in Asia-Pacific in meeting the increasing popularity of direct-to-home (DTH) satellite television across the region, where SES currently operates a fleet of five satellites (NSS-12, NSS-6, NSS-11, SES-7 and NSS-9).

It says it is now the leading satellite operator, carrying the highest number of pay DTH channels in the region, with nearly 650 DTH channels. It also reaches 20 million pay-TV homes in the region via DTH, or one in three DTH subscribers in Asia.

SES's prime orbital locations at 108.2 degrees East and 95 degrees East meet the growing needs of Asian DTH operators such as Dish TV and Bharti Airtel in India, and MediaScape in the Philippines.

SES says its satellite SES-8 will be launched in the first quarter of 2013 and deliver vital expansion capacity to thriving Asian video neighbourhoods in South Asia and Indochina.

Across the globe, SES transmits over 5,000 TV channels, with more than 1,200 of them in HD. SES's 50 satellites cover 99% of the world's population, reaching over 258 million households.

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