As part of a partnership with ESPN, SingTel has secured the rights to broadcast the London 2012 Olympic Games in Singapore for its mio TV cable TV network.
mio TV will aim to broadcast every single ‘live’ event that Team Singapore athletes are involved in, with viewers able to use a search function to look for the events that they wish to watch without having to go through all 13 channels on offer. ESPN has also lined up over 680 hours of build-up programming and original programming.
In a further boost to the Olympic proposition, SingTel will sponsor Team Singapore athletes at all major games sanctioned by the Singapore National Olympic Council (SNOC). The sponsorship funds will support selected athletes.
Commented Allen Lew, SingTel’s chief executive officer: “Two years ago, when Singapore hosted the inaugural Youth Olympic Games, we were the official multimedia services provider and sponsored three of the teams that represented Singapore. This sponsorship marks the start of another important partnership with the Singapore National Olympic Council (SNOC) to fly the Singapore sporting flag high.”
Added Manu Sawhney, managing director of ESPN STAR Sports: “This is the first time fans in Singapore will have access to such a wide coverage of the Olympic Games which not only includes round-the-clock coverage on our core networks ESPN, STAR Sports and ESPNEWS but 10 new additional ESPN STAR Sports channels showcasing action from London 2012.”