Television Broadcasts Limited (TVB), one of the world’s largest producers of Chinese programming, has tapped QuickPlay Media for premium IP video distribution to power the myTV mobile TV service.
The advertising-supported service, launched in early November, is using QuickPlay Media’s managed solutions including integrated live TV and VOD to stream approximately 70 TV programs and 1,200 episodes to members with Apple iPad, iPhone and Android devices. Just days after its launch, the myTV application was the most popular iPad app and iPhone app on the Hong Kong App Store.
TVB’s partnership with QuickPlay Media enables the company to easily extend its popular catalogue of TV content to leading IP-connected devices, while generating incremental advertising revenue.
“With the launch of myTV, we are able to continue our tradition of delivering excellence in programming and cutting-edge broadcast technology to the people of Hong Kong,” said Cheong Shin Keong, GM of TVB. “We are delighted to be working with QuickPlay Media, a company with a proven history of providing high-quality, managed solutions for large scale premium video services.”
myTV is currently a free service. Users can download the app via the Hong Kong iTunes App Store or the Android Market and then register as a member on the TVB Web site or inside the app for accessing the service.
“Asia is one of the fastest-growing markets for the consumption of video on mobile devices," said Wayne Purboo, CEO of QuickPlay Media said. "This is an important market for QuickPlay and the successful launch of myTV is a great example of how our scalable technology enables our customers to cost-effectively deliver high quality services to their subscribers. We are proud to partner with such an innovative leader in the television market as we continue to expand our business into new geographies.”