Cox Communications has become the latest cable MSO to launch a live TV app for the Apple iPad.
The Cox TV Connect application is being positioned as an additional screen for subscribers to watch live, streaming video in the home at no additional charge. Cox says the channel lineup includes "national cable television channels that offer a variety of news and entertainment programming."
TV Connect includes an on-screen guide, and customers can select a full-screen viewing option once a program has been selected. The first version of the TV Connect app is now available at no additional charge in the Apple App Store. At initial launch, Cox customers with Preferred, Premier or Ultimate Cox High Speed Internet service, Cox TV Essential service or higher and a DOCSIS modem can download and use the free application on their iPad.
"Cox offers convenience through convergence and TV Connect is a new way we are making viewing more convenient and flexible for our customers," said Steve Necessary, vice president of video product development and management. "Our TV Connect offering will continue to evolve and expand, adding even more value to our services."
Access to linear programming through Cox TV Connect is an expansion of Cox's online TV Everywhere offering. Last May, the company introduced TV Online, which gives Cox Advanced TV customers access to a library of thousands of television and movies titles on demand.
Many of the television shows available at cox.com/tv are available for online viewing starting the day after the premiere. Earlier this year, Cox also introduced Mobile Connect, an iPad, iPhone and Android app that gives Cox Advanced TV and Cox Telephone customers the ability to control and manage their Cox DVR and telephone services.
Cox joins the ranks of AT&T, Cablevision, Time Warner Cable and Comcast in offering live TV on the iPad.