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A free-to-air Farsi satellite channel has been unveiled by National Geographic Channels International for Farsi speakers living in Eutelsat W3A's footprint across the Middle East, and parts of neighbouring Africa and Europe.

The launch represents the first time an international factual entertainment channel has been dubbed into the Farsi language, according to the broadcaster, which now provides content to 165 countries in 38 languages.

Three themes will be offered between 8pm and 11pm (UAE time) which will rotate between science based programmes, wildlife shows, and 'Mega' - which showcases the world's largest structures, cities, factories, et cetera.

A dedicated website www.natgeotv.com/farsi provides the channel's TV schedule, programming information, competitions and online polls.

National Geographic Channel International is owned by National Geographic Television (NGT) and Fox Entertainment Group, and follows the National Geographic Society's remit intended 'to inspire a life-long passion for learning, to cultivate curiosity and wonder about the world and generate awareness, concern and knowledge about the planet'.

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