Andrew Leavold, who owned and managed the largest cult video rental store in the country, closed Trash Video last year, citing the increasing use of the internet for content as the reason for its demise.
Leavold has signed a deal with VOD operator VideoZoo for the supply of a series of cult video reviews and the establishment of a virtual shop front offering freeview content under the Trash Video brand.
VideoZoo’s Adam Ben Lomsargis said: “Web TV is one of the fastest growing phenomena in entertainment, and being able to share Andrew’s extensive cult film and TV collection and knowledge to a potentially global audience is very exciting.
“While more and more people are watching web TV on their televisions you can only watch so many video clips on YouTube before the novelty factor wears off and you find yourself searching for better quality entertainment.
“VideoZoo has already secured a number of high quality programmes including comedy classics, documentary and dramedy, so his content will sit alongside our existing stable very well.”
Trash Video was established in 1995 by Leavold and quickly grew to be recognised as housing the largest collection of cult film and TV in Australia.
VideoZoo has launched a new look web portal this week ahead of the Trash Video deal.
Leavold said: “After 15 years of selling fringe culture I just couldn’t compete with the likes of Amazon and other online stores, and there’s been a quantum shift in the way we consume culture.
“A majority of people will go for the mainstream or top 10 when looking for video entertainment, but there’s a minority who will seek out specific content, and they’re an important audience who need to be catered for. The content to be provided for VideoZoo will be a combination between an online magazine and a TV show and be short, sharp, funny and entertaining.
“I’ll play the role of circus master and showcase the best of cult film and TV where viewers can get an overview of the content that out there and then decide if they want to explore the programmes further.”
VideoZoo channel is owned by Triptych Concepts, a creative visual media company based in Brisbane.