The first Jewish 24 hour television news channel JN1 is now on air and hoping to rival established global news outlets such as Al Jazeera, the BBC, and CNN as it rolls out its service on cable and satellite networks across the world.
Currently broadcasting on Astra 1G in Europe and available on Israel's Yes direct to home (DTH) satellite network, Jewish News 1 expects to be available online within a month. TV coverage is also promised across North America and the Middle East in the coming weeks, once carriage deals are agreed.
The rolling news outfit, which is headquartered in Brussels, also has bureaux in Kiev and Tel Aviv. Additional facilities are planned for Washington DC, Paris, London, Berlin and Moscow.
"Since the beginning of the world, everything with the word 'Jewish' in it has been news," Alexander Zanzer, Brussels bureau chief, JN1, told The Guardian. "So we thought it was about time someone created a 24-hour rolling TV news channel that looks at global events through Jewish glasses."
JN1 is a non profit venture, established by Ukranian billionaires Igor Kolomoisky and Vadim Rabinovich - the president and vice president respectively of the European Jewish Union. The two businessmen, prominent philanthropists in the international Jewish community, have reportedly invested US$5 million in the channel.
JN1 has kicked off its broadcasts in English, but aims to deliver news in Hebrew, French, Italian, Russian and German in the future.
"We don't look at our channel as just being 'news for Jews'," Kiev-based, JN1 editor in chief, Peter Dickenson is quoted as saying in The Guardian. "It's a much wider enterprise than that and I'm confident we'll get a lot of non-Jewish viewers coming by for the variety of our voice."
Dickenson added that diversification has been key to developments in news broadcasting over the past 20 years, and that JN1 hopes to gain "kudos" by offering a "unique perspective on global affairs."
The bid for Palestinian statehood at the United Nations has reportedly been the channel's prime focus since it commenced transmission on 21 September.