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Over the past few years we have seen an enormous change in the relationship between the broadcast and gambling worlds. Regulation in Europe is now starting to change radically, presenting barriers and opportunities to existing or would be operators. In the UK advertising gambling services has been permitted on TV for some time, and with the shift in Ofcom's licensing to recognise gambling as Teleshopping we now have clearer opportunity for broadcasters and gambling operators to work together to bring new transactional revenue generating content to TV audiences.

In this discussion, we examine the commercial, technical and regulatory developments together with the opportunities that both broadcasters and gambling service operators are faced with globally.


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Introducing our panelists: Simon Gauntlett, DTG


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Introducing our panelists: Mark Grinyer, Sony Professional


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Introducing our panelists: Ian Trow, Harmonic


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Introducing our panelists: Thomas Wrede, SES-Astra


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0. Introduction


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1. How successful could 3D be? Will it only be successful in niches like sport?


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2. How many companies are embarking on 3D delivery? What are the extra burdens on providers?


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3. Are 3D services actually too far ahead of customer demand and the broadcast industry itself?


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4. Where does 3D fit in with broadcasters' workflows? How do broadcasters fit 3D in with 2D the production process?


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5. What are the quality issues regarding 3D? What modes of transmission are there?


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6. What 3D content is available and how much will content evolve?


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7. When will cost be removed from the 3D industry?


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8. How much will the current lack of standards within the whole 3D value chain be an issue?


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9. Can 3D ever escape from the niches of sport and movies? What needs to happen to make the transition?


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10. What viable business models exist for 3D? What could be the likely business models? Could there ever be FTA 3D?


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11. How does 3D fit in with the current trend towards increased adoption of OTT/connected TV?


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12. Has the emergence of 3D added unnecessary complexity to the broadcast industry?


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13. What will the 3D sales channels look like?


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14. What will be the biggest single challenges to 3D TV development in the next twelve months?


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15. What will be the marketing strategies used by 3D providers?


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16. What will the 3D TV market look like in twelve months' time?