TV Everywhere: the phrase is self-explanatory, or is it? Is there a difference between what providers understand it to mean and what viewers expect it to mean? And in any case, what needs to be done in order to make it work? Can there be a consistent interface across all of the devices users? Will premium content bowers want content protected by conditional access systems streamed out to iPads and other devices around the home? These are the questions that this RapidTV News round table, comprising three experts in the TV Everywhere industry will set out to answer.
Introducing our panelists: Darren Fawcett, Pace
Introducing our panelists: Baldip Singh, Sling Media
Introducing our panelists: Christopher Schouten, Irdeto
1. What does the TV industry mean by the phrase TV Everywhere? Is this the same as is understood by viewers?
2. How difficult is it to get all TV Everywhere devices to offer a consistent experience?
3. What makes a killer app for TV Everywhere? What innovation is there?
4. What are the challenges for content companies in a TV Everywhere environment? How difficult is formatting?
5. What are the other, non-content related challenges?
6. What needs to happen before premium content owners can be satisfied that their programmes can't be pirated?
7. What TV Everywhere standards will likely emerge?
8. What effect will the Ultraviolet initiative have on TV Everywhere? Will it be the key to opening up premium content?
9. Do users need to be educated in order to get the best out of what TV Everywhere can offer?
10. Apart from technology, will there be any other gating factors to inhibit TV Everywhere?
11. What are the nightmare scenarios for TV Everywhere?
12. How long will it be before TV Everywhere is mainstream enough for the phrase to be considered meaningless?