Despite the hype associated with other branches of broadcasting, Connected TV was the hit of 2010. But what does it actually mean? What needs to happen to ensure that it evolves into the mainstream and not be a niche for only free content? Watch this Rapid TV News round table where four connected TV experts offer their opinions as to how the industry can make the right connections in the connected TV home.
Introducing our panelists: Steve Lee, Jelly
Introducing our panelists: Christopher Schouten, Irdeto
Introducing our panelists: Ian Valentine, Miniweb
Introducing our panelists: Ian Walker, Echostar
1. What does the phrase connected TV mean? What is the connected TV landscape?
2. In the year of connected TV, what have been the drivers?
3. Will there be a demarcation between free and pay connected TV services? What will be the value chain?
4. Do people actually want to build their own channels and define their own services?
5. How can connected TV suppliers produce something with mass appeal?
6. Where's the value in connected TV?
7. Is the mass market ready to accept apps as a way to get content?
8. Where's the added value in connected TV services?
9. Will content owners only provide non-premium content? How much of an issue is piracy and security?
10. Is total security at all possible? Could DRM charges be levied on top of content charges?
11. Do consumers really engage with issues such as DRM? What do they engage with?
12. What's the nightmare scenario for connected TV?
13. Will the phrase connected TV have any meaning in the next five years?