Rio 2016 has been the most mobile Olympics ever in Latin America, where 55 million smartphones followed the event.
Claiming to be on the verge of a move that will dramatically change the face of customisable and addressable TV advertising, Filtrie has premiered technology that enables consumers to set limits on TV ads.
Brazil and Mexico account for most mobile app sessions in Latin America for the year leading up to June 2016, says an eMarketer report based on Flurry data.
Back-end pay-TV services specialist Alpha Networks has turned to ContentWise to provide integrated personalisation and recommendation solutions in its flagship Tucano product.
Although Mexico completed its analogue switch-off in January, 22% of homes still haven’t switched over to DTT due to lack of equipment or coverage.
Media Analysis 27-08-2016
According to estimates carried out in Nielsen’s National Television Household Universe there will be 118.4 million TV homes in the US for the 2016-17 TV season.
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